Services
My approach starts with listening. Too often, tools and technology are treated as the
solution — but they should serve the people using them, not constrain them. The best creative workflows strike a balance: structured to be efficient and streamlined, but not so rigid that they
inhibit the creativity they're meant to support. The goal isn't process for its own sake — it's a
framework that feels seamless and supportive, so you and your team can do its best work.
I'll evaluate and improve your operations using the publishing-world discipline: editorial
and content planning, asset resourcing and management, multi-level project schedules,
workflow routing, version control, quality control, document structure and templates,
team structure and production management.
Let's Collaborate!
Specialized Services
Drawing on decades of experience leading large teams and managing a high-volume of assets in the licensing, branding, retail and publishing industries, I am uniquely positioned to offer specialized services in these areas.
Digital Asset Management
Design and build digital asset management systems, structuring taxonomies and metadata, and configuring workflows around how your team works. I build systems that fit your existing tools or help you choose the right one.
Licensing Workflows
Develop the end-to-end process: Releasing assets to licensees, manage intake requests, brand guideline development and enforcement, asset approvals, artwork review cycles, revision tracking, and final sign-off before production or retail distribution.
Print Production Systems
For organizations that produce significant print — magazines, catalogs annual reports, membership publications, collateral programs — advising on production workflow, team structure, asset resourcing and licensing, vendor relationships, specs management, and cost control.
Brand Management
Build systems that support teams to oversee consistent visual identity across all streams: asset creation, guideline compliance, review cycles, approvals, and distribution to ensure brand cohesion.
Creative Operations Assessment
A structured diagnostic engagement evaluating how your team currently operates. Deliverables include a current-state map, gap analysis, and prioritized recommendations. Ideal as a starting point for existing businesses.
Workflow & Process Implementation
Hands-on support implementing new processes — building intake forms, brief templates, production calendars, approval workflows, and routing systems. Often done in conjunction with a technology platform.
Creative Operations Leadership
Serving on ongoing basis as an embedded creative ops lead for organizations that need senior-level operational leadership but are not ready to hire on staff. Structured to best fit your schedule and staffing needs.
Operating Model Design
Design or redesign how a creative function is structured, how work flows through it, how it interfaces with stakeholders, and the team structure for needed roles and responsibilities. May follow an assessment or be commissioned independently. The best beginning stage for start-ups.
Technology Selection & Configuration
Advising on project management and asset platform selection, configuring the platform for your workflow, and training the team. I'm not a software reseller, I provide recommendations or work with the platform you already use.
Let's Collaborate!